Internet Marketing

  • The key to modern marketing is simultaneously satisfying the customer, the firm, and its shareholders.
  • The seven stages of the Internet marketing program process
  • Framing the market opportunity
  • Formulating the marketing strategy
  • Designing the customer experience
  • Crafting the customer interface
  • Designing the marketing program
  • Leveraging customer information through technology
  • Evaluating the results of the marketing program